Subsequently, Patagonia became a B Corp in 2012 by completing the B Impact Assessment — examining its impact on customers, workers, community, environment, and governance — which Stanley says provides “the only really holistic look” of the company.
Is Patagonia a B Corp?
Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A Certified B Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.
Was Patagonia The first B Corp?
The B stands for “benefit,” and refers to benefiting workers, the community and the environment. Patagonia was the first California company to sign up for B certification, in January, 2012, joining over 500 certified B Corporations in 60 different industries.
Is Patagonia a PBC?
Patagonia is an example of a corporation that sought the PBC structure. … In January, 2012, Patagonia became the first company in California to file as a PBC. Fast Facts about Public Benefit Corporation: Maryland was the first state to adopt the PBC Legislation in October, 2010.
Is B Corp worth it?
Becoming a B Corp can have obvious benefits; like a positive impact on brand equity and greater recruitment appeal, but there are also some less obvious ones. It can drive performance – in a B Lab & Ella’s Kitchen survey UK B Corps reported an average growth rate significantly higher than the national average.
How profitable is Patagonia?
As of 2018, Patagonia is worth $1 billion! … This is a surprise given that the brand promotes anti-consumerism, environmental causes and fair trade, traits which may negatively impact a company’s sales. But its success proves that companies can profit by doing good and being good.
Why is Patagonia so popular?
Besides using its popularity to raise awareness of climate change and environmental issues, Patagonia even encourages customers to take mutual responsibility for the life cycle of its products through repair, reuse, and recycling.
Is Patagonia good to work for?
91% of employees at Patagonia say it is a great place to work compared to 59% of employees at a typical U.S.-based company.
Is Patagonia a good brand?
We’ve given Patagonia an overall rating of ‘Good’, based on our own research. This brand lives up to the standards it set itself by pushing for sustainability across the board.