Patagonia is an exciting brand with a lot of digital content, making it a fun but also challenging company to evaluate. While other brands can struggle with their social media strategy, Patagonia is consistently focused on delivering valuable content, which makes them exceptional.
Who is Patagonia’s target audience?
Patagonia’s market segmentation includes men and women aged 18-35, those with disposable income, maintains an active lifestyle, enjoys nature and outdoors, value for quality products and conscious buyers (Sublett, 2018).
What do customers think of Patagonia?
Recent data confirms that Patagonia tends to attract customers who identify as both fashionable and conscientious. A 2017 survey by YouGov suggests that 61% of the outdoor retailer’s customers consider themselves as well-dressed, stylish individuals.
Why Patagonia is bad?
Back in 2015, Patagonia received criticism from Greenpeace, as toxic chemicals were found within the brand’s apparel material. The waterproof materials containing toxic are harmful to not only the flora and fauna, but also to humans. Unfortunately, chemicals are not the only concern within Patagonia’s products.
How does Patagonia promote their brand?
Patagonia employs non-traditional marketing strategies such as short films, mobile tours, and brand ambassadors to interact with its customers and encourage them to lead a more sustainable lifestyle.
Is Patagonia a high end brand?
Today it’s time to do the same thing with Patagonia, one of the most renowned brand names when it comes to outdoor sportswear. With numerous versatile jacket designs, which is our main focus, and high quality materials, it’s no wonder the brand is so reputable.
Does Patagonia use child labor?
Patagonia does not and will not knowingly utilize suppliers who use child labor in our supply chain. Patagonia requires all business partners to adhere to Patagonia’s Code of Conduct and detailed Benchmarks on Child Labor.