There were 76 800 000 Instagram users in Brazil in January 2020, which accounted for 35.5% of its entire population. The majority of them were women – 59.1%. People aged 25 to 34 were the largest user group (25 000 000).
How popular is Instagram in Brazil?
Leading countries based on Instagram audience size as of July 2021 (in millions)
|Characteristic||Audience in millions|
Do Brazilians use Instagram?
Brazilians women also dominate the Instagram use. The same study points out that they make up 59% of the people who enjoy the platform. The social network released data stating that the country has 57 million users and that represents 27% of the country’s population.
In 2019, there were approximately 136.6 million social media users in Brazil. This figure is forecast to grow to nearly 158 million users by 2025. Facebook was the most popular social network among Brazilians, concentrating more than half of all social media visits made in the South American country.
Who is the most followed Brazilian on Instagram?
In 2020, soccer player Neymar da Silva was the leading Instagram influencer in Brazil, having attracted 70.2 million followers from the South American country. His followers generated 650.4 thousand of likes and comments that came from real people and influencers (authentic engagement).
What age group uses Instagram the most?
59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram. According to one study, 17% of teenagers say that Instagram is the most important social media platform to them and 90% of users are under 35 years old.
Mark Zuckerberg’s corporation leads the social media industry in Brazil. Its flagship company, Facebook, along with WhatsApp (acquired by Facebook, Inc. in 2014) and Instagram (purchased in 2012), are the top mobile apps among Brazilian smartphone users.
In 2019, Brazilian internet users spent on average 225 minutes (or three hours and 45 minutes) on social media every day.
Among internet users in Brazil, 92% are connected to social networks. The average time spent on social media each day (among social media users) is 3.8 hours. In the United States, that number is just 2.7.
Is Facebook in Brazil?
In 2019, Brazil was home to 136.63 million Facebook users. … Brazil was the largest Facebook user base in Latin America in 2020, followed by Mexico, Colombia, and Argentina. Moreover, roughly 98 percent of internet users in the only Portuguese-speaking country in the Americas used social media.