Facebook (54% of users) and WhatsApp (52%) are the most popular social networks in Latin America, while YouTube is accessed by 30% of users. Meanwhile, some 14% are Instagram users and 13% visit Twitter.
1. Facebook – 2.23 billion MAUs
Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population!
Facebook, Inc.’s platforms still prevail
- Country with the highest percentage of its population on social media. Chile.
- Country with the most social media users. Brazil.
- Country with the most TikTok users. Mexico.
Is Facebook popular in Latin America?
In Latin America, it was followed by Mexico and Colombia with approximately 104.7 million and 40.22 million Facebook users, respectively.
Countries with the most Facebook users in Latin America as of July 2021 (in millions)
|Characteristic||Number of users in millions|
The most used social network is Facebook, however, the local platform Tuenti has the highest number of users. Moreover, Twitter is also extremely popular in Spain.
Facebook, the world’s most popular social network has about 22 million active users in Spain, as of 2019.
Have you heard of TikTok? On the of chance you haven’t heard of it, it is a social media platform that is especially useful for brands that want to stay relevant with their social media strategy.
11 Safest Social Networks Ranked & Reasoned
In 2019, there were around 31.5 million social network users in Argentina.
Instagram was the Spanish users’ favorite social network to follow influencers, with 41 percent of respondents. Facebook followed closely behind, with a share of users that follow influencers on this photo and video sharing platform that reached 40 percent during the same period.